Measure B (2016) What’s in a name?

New information on how the new Measure B (2016) got it’s unfortunate and misleading name. Councilman Will Rogers, who is very active on Facebook stated:

“I believe the city clerk – who was not here through the earlier battles – simply heard so many references to “Measure B” that she either believed or came to think that would be the best name for the current Measure, too. To my knowledge, there was never any discussion among supporters or opponents about what the title could or should be. We all simply did as Burbank’s election official (the City Clerk) directed us. Those of us who were writing arguments on the measures were told that, on the form where it calls for the measure’s title, we should write ‘Measure B (TBD.)’ “

Let’s parse this out:

“I believe the city clerk – who was not here through the earlier battles – simply heard so many references to “Measure B” that she either believed or came to think that would be the best name for the current Measure, too.”

It looks like it was city staff who arrived at this “in anticipation of the City Council’s direction” per this July 26th Staff Report:

measurebsecure

More from Rogers:

“To my knowledge, there was never any discussion among supporters or opponents about what the title could or should be.”

That’s not what he said on this Facebook comment:

“Personally, I said at the time that I thought “Measure C” would be most appropriate, but who listens to me? But, yes, I’m aware that yet another nutball conspiracy theory has bubbled up around who branded it “Measure B,” and why.”

Ignoring the insult, it’s all confusing and feels a bit deceptive. While it makes sense with all the references to Measure B (2000) there might be a little carelessness involved here but this is A NEW MEASURE.  City staff clearly wanted to name this Measure B for a reason but why not name it Measure C (comes AFTER B – get it?) or Measure T (for Terminal or maybe Traffic.)  Someone wanted this new Measure B to invoke the familiar, feel-good measure from 2000. It was one of the most successful votes in Burbank’s history. The fact is the city can submit any name and do so strategically as you’ll see below from this Leader article on Measure S:

measures

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One thought on “Measure B (2016) What’s in a name?

  1. A very good story and yes I suspect that most at City Hall have no knowledge about the history of Measure B or anything else regarding the airport because they were not her or simply do not care about the facts. I have read the ballot arguments and in all honesty the argument which contains Mr Rogers name along with some others makes little sense due to the fact it is ( I guess) deliberately confusing.

    I like this statement from the ballot argument signed by Mr Rogers, “Means to discourage adding flights include limiting airport parking” Is he serious ? Look around Burbank where they have limited parking, all it has done is congest streets and spill over into other properties and streets where people find parking. A great example is Magnolia Park, where neighborhoods are very impacted by a serious lack of parking for businesses on Magnolia. That shortage of parking Mr Rogers would have us believe reduces the traffic to stores and resturants I guess but we all know the opposite effect is what happens.

    We suffer ever where in Burbank from bad planning and the argument Mr Rogers signed in support of Measure B only shows me even more bad planning.

    Liked by 1 person

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