If you missed this post: What’s in a name?

As we get more and more support from the community, we’d like to revisit some of our past posts and get folks up to speed.

New information on how the new Measure B (2016) got it’s unfortunate and misleading name. Councilman Will Rogers, who is very active on Facebook stated:

“I believe the city clerk – who was not here through the earlier battles – simply heard so many references to “Measure B” that she either believed or came to think that would be the best name for the current Measure, too. To my knowledge, there was never any discussion among supporters or opponents about what the title could or should be. We all simply did as Burbank’s election official (the City Clerk) directed us. Those of us who were writing arguments on the measures were told that, on the form where it calls for the measure’s title, we should write ‘Measure B (TBD.)’ “

Let’s parse this out:

“I believe the city clerk – who was not here through the earlier battles – simply heard so many references to “Measure B” that she either believed or came to think that would be the best name for the current Measure, too.”

It looks like it was city staff who arrived at this “in anticipation of the City Council’s direction” per this July 26th Staff Report:

measurebsecure

More from Rogers:

“To my knowledge, there was never any discussion among supporters or opponents about what the title could or should be.”

That’s not what he said on this Facebook comment:

“Personally, I said at the time that I thought “Measure C” would be most appropriate, but who listens to me? But, yes, I’m aware that yet another nutball conspiracy theory has bubbled up around who branded it “Measure B,” and why.”

Ignoring the insult, it’s all confusing and feels a bit deceptive. While it makes sense with all the references to Measure B (2000) there might be a little carelessness involved here but this is A NEW MEASURE.  City staff clearly wanted to name this Measure B for a reason but why not name it Measure C (comes AFTER B – get it?) or Measure T (for Terminal or maybe Traffic.)  Someone wanted this new Measure B to invoke the familiar, feel-good measure from 2000. It was one of the most successful votes in Burbank’s history. The fact is the city can submit any name and do so strategically as you’ll see below from this Leader article on Measure S:

measures

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